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Chopard is a Swiss luxury jeweler and watchmaker founded in 1860 by Louis‑Ulysse Chopard, renowned for exquisite high‑jewelry creations, precision timepieces, and iconic collections like Happy Diamonds and Mille Miglia, combining artisanal craftsmanship with elegant design. Family‑owned since the 1960s under the Scheufele family, the house serves red‑carpet and collector markets with both glamorous, gem‑set jewelry and technically sophisticated watches, while increasingly emphasizing ethical sourcing and sustainability initiatives (notably Fairmined gold) alongside its longstanding reputation for luxury and refinement.