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Etro is an Italian luxury fashion house founded in 1968 by Gimmo Etro, celebrated for its rich textile heritage and signature paisley and paisley-derived prints that fuse bohemian elegance with refined tailoring; family‑owned and artisanal in spirit, the brand applies vibrant patterns and sumptuous fabrics across ready‑to‑wear, scarves, leather goods, and home collections, blending global inspirations, sophisticated colorways, and craftsmanship to appeal to clients who value expressive, cultured luxury with a relaxed, eclectic sensibility.