Fear of God

Fear of God is an American luxury streetwear label founded by Jerry Lorenzo in 2013, known for its elevated basics, oversized, layered silhouettes, and a refined West Coast sensibility that blends high‑quality fabrics and impeccable construction with contemporary urban culture. The brand’s collections—ranging from premium ready‑to‑wear and outerwear to the more accessible Essentials diffusion line—emphasize muted palettes, elongated proportions, and wearable luxury aimed at men and women who favor minimalist yet statement-making pieces; strong celebrity endorsements and collaborations (including with Nike) have cemented Fear of God’s influence at the intersection of streetwear, athleisure, and modern luxury.