Missoni is an Italian fashion house known for its colorful, zigzag-patterned knitwear designs. The brand was founded in 1953 by Ottavio and Rosita Missoni, who initially focused on producing knitwear for other fashion houses before launching their own label.

Missoni’s designs are often characterized by bright, bold colors, intricate patterns, and luxurious fabrics such as silk and cashmere. The brand’s signature zigzag pattern, created using a variety of knit stitches and yarns, has become iconic and is instantly recognizable.

In addition to knitwear, Missoni also produces ready-to-wear clothing, accessories, and home goods. The brand has collaborated with a number of other designers and brands over the years, including Converse, Target, and Adidas.

Missoni products are available at the brand’s own boutiques and at select high-end department stores and retailers around the world. The company is still family-owned and operated, with several members of the Missoni family involved in its management and creative direction.