R13

R13 is a New York–based contemporary denim and apparel label founded in 2009 by Chris Leba and Robin (R13), renowned for its rebellious, downtown aesthetic that reimagines classic American pieces—especially vintage‑inspired jeans—with a grunge‑meets‑luxury sensibility; celebrated for slouchy, distressed denim, signature slim and boyfriend cuts, and a muted, rock‑leaning palette, the brand blends artisanal washes, precise fits, and edgy tailoring to appeal to style‑minded consumers who favor cool, lived‑in pieces with high‑fashion credibility.