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Supreme is a New York–born streetwear brand founded in 1994 by James Jebbia, celebrated for its skate‑culture roots, iconic red-and-white box logo, and limited‑release drops that cultivate hype, scarcity, and strong resale value; blending grassroots authenticity with high‑profile collaborations (Louis Vuitton, Nike, The North Face, artists and musicians), the label has become a cultural touchstone that fuses skate, punk, and fashion sensibilities into collectible apparel, accessories, and lifestyle pieces prized by youth subcultures and global tastemakers.