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Ugg is a global lifestyle brand that originated in Australia in the 1970s and became widely known for its signature sheepskin boots—soft, cozy, and casual footwear that blended comfort-driven design with laid-back surf and streetwear appeal; since its commercial expansion and acquisition by Deckers Brands, Ugg has diversified into ready‑to‑wear, slippers, accessories, and seasonal styles, positioning itself as an accessible luxury of comfort and relaxed everyday luxury with strong pop‑culture visibility and a focus on material innovation and broader product offerings.