Vetements

Vetements is a Paris-based fashion collective founded in 2014 by Georgian designer Demna Gvasalia and a rotating group of collaborators, known for its anti‑fashion, deconstructive approach that elevates everyday, street‑level garments through exaggerated proportions, offbeat tailoring, and ironic reworkings (notably the DHL hoodie and oversized outerwear). Blending subversive cultural references with high‑end craftsmanship and frequent collaborations, the label helped popularize logomania, normcore‑meets‑luxury aesthetics, and a disruptive runway logic that has strongly influenced contemporary streetwear and high fashion.